Unifying the Xbox Mobile Experience
Project background
There were two Xbox mobile apps—Xbox Game Pass app for Game Pass discovery and quests, and Xbox app for core Xbox features, like parties, chats, and profile.
Project goal
Unify the mobile experience by integrating Game Pass content into the Xbox app and deprecating the Xbox Game Pass app. This reduces engineering costs and helps users better understand which app to download.
My role
Solo Project Designer
Team
PM, Engineers, Marketing
Year
Sep, 2024
Xbox Game Pass App Deprecation Message
Xbox App 'What's New—Welcome Game Pass' Modal
New Game Pass Tab
Game Pass Subscription Page
Adding Game Pass Badge to Game Art
Project reflection
Since the Xbox mobile app previously didn’t include any Game Pass content, we needed to add a dedicated Game Pass tab and update the Home experience to help players clearly understand their subscription status and available games. Additionally, we looked for upsell opportunities for Game Pass Ultimate without disrupting the core experience, ensuring that non-subscribers could still explore the game catalog and navigate the app seamlessly.
*Fun fact: This project was a continuation of my 2022 internship work, and I became the designer who ultimately shipped it after joining full-time.
*Fun fact: This project was a continuation of my 2022 internship work, and I became the designer who ultimately shipped it after joining full-time.
